Archive Issue: March/April 2019
Full Control of the Patient Experience: Foundations of Successful Practice
Success requires a specialized focus on patient needs, rather than what everyone else is doing.
Archive Issue: May/June 2019
Non-prescription Skincare for Skin of Color: Tips on Product Recommendation
Patients with skin of color can select from a growing array of skincare products to meet their needs.
Archive Issue: July/August 2019
Featured Series
Aesthetics Insider: Alma's Keith Adams
With recent investment in the company and the launch of a new technology, Beautifill, Alma Lasers looks to expand its role in the US aesthetics marketplace. Keith Adams, VP of...
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AestheticsWire Updates:
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on 9/19/2019
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on 9/18/2019
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on 9/11/2019
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on 9/11/2019
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on 9/10/2019
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on 9/3/2019
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on 8/25/2019
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on 8/20/2019
FEATURED ARTICLES
Featured Content
Business Advisor: Recruit a Winning Team
By: Marie Czenko
Women in Aesthetics: Pat Altavilla
By: Wendy Lewis
Aesthetic Marketing Management: So You Think You Can Blog
By: Naren Arulrajah
Virtual Voice: Verified: Helping Patients Understand the Importance of Credentials
By: Tom Seery
Current Issue: July/August 2019
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MA ARCHIVE PEARLS
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In a mutual fund, you have only "one way" communication — the fund tells you what your return is and what the tax cost is. Working with an investment management firm, you may get "two way communication."
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Utterances during injection such as "very nice," "beautiful," or "excellent," while nodding your head convey a welcome and reassuring text message suggesting that the procedure is progressing in an expected, normal, and flawless fashion.
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Create a culture where innovation can thrive: where your employees have an opportunity to engage in innovative ideas and solutions that are key to helping to make your clinical practice more efficient and successful.
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Being an innovator allows you to not only have the honor to share your intellectual concepts with your peers but to also be on the receiving end from others, understanding someone else's thoughts and ideas on the same topic. It allows you to stimulate your mind long after formal schooling and training in your field have come to an end.
- The bottom line here is that new technology can be your best friend or worst enemy. If it sounds too good to be true, it probably is. This is especially important for younger practitioners that are not busy and need the push. Be careful, as it can backfire on you by undermining your patients' confidence and your reputation.
BY THE NUMBERS
- 1.06 Billion Number of monthly users worldwide Facebook users as of January 2013. Facebook has become an essential component of a marketing program, especially for small businesses, but also for global brands.
- 88%. Among patients undergoing non-invasive cosmetic procedures before a wedding, percentage who opted for botulinum toxin injections, according to AAFPRS.
- 67.1%. Percentage of Juvederm Voluma XC-treated subjects at Month 24 who had a 1-point or greater improvement in their overall Mid-Face Volume Deficit Scale (MFVDS) since baseline.
- 63%. Percentage of medical practices, among 945 surveyed, that reported being affiliated with a medical practice that had been the victim of employee theft or embezzlement, according to the Medical Group Management Association.